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About Whittier Artists in Storefronts
Whittier Artists in Storefronts is a large-scale public art project that temporarily places installations of original work by local artists in storefront windows located on and around the “Eat Street” commercial corridor in Minneapolis.
Installations are non-commercial exhibits in any medium, installed in a storefront and viewable from the street, generally through the storefront windows. There is no public access into the installation space, nor is there (generally) the possibility for the installation to continue to the exterior of the space.
Installations may include video projections or other light elements, but be aware that successful proposals will engage passers-by both in daylight and in darkness, and are dependent on suitability to available spaces.
The review process will place the most emphasis on matching suitable proposals with available spaces. Artist installations will be selected based on the following criteria:
Innovation and engagement with an empty retail space
Capacity to be successful (e.g. to accomplish what you are proposing)
Benefit to the community and appropriateness for the public realm (please remember that these installations are viewed by audiences of all ages, for example nudity or political content will not be considered)
High level of engagement with the street and passers-by
Participating artists will benefit from the exposure and community building Artists in Storefronts provides.
Your work can be seen by EVERYONE: All exhibits will be lit on timers until 11pm each evening, seven nights a week for public viewing.
On Saturday, June 1st we will have an opening gala to promote the project. We will provide tours and special events to create as much public promotion of your work as possible!
Artists are encouraged to sell their work if they wish, however it's not a stipulation for exhibition. A 25 percent commission fee will go directly to the Artists in Storefronts project to help fund future participants and continued community building.
Artists in Storefronts will provide each artist with exhibition materials, hardware, lighting, and installation assistance.
In addition, we will create promotional print materials and press releases to promote the project and the artists all at no cost to exhibiting artists.
Terms of the Award
If chosen to be a participant in Whittier Artists in Storefronts, you will receive access to a vacant space as well as exhibition materials (e.g. lighting, hanging hardware, etc).
Promotional materials and press releases will be provided and distributed to draw as much public attention to your installation as possible. There will be no occupancy fee for your exhibit.
Selected participants in the Storefronts program must agree to the following:
$20 application fee
Relocating or giving up the space if the property owner finds a permanent tenant within the negotiated timeframe
Presenting high quality artwork and/or service activity
Partnering with Artists in Storefronts to market and promote events and activities
Complying with both set-up time frames and teardown dates and times
Complying with all federal, state, and local laws
Matching Artists with Storefronts
The Artists in Storefronts panel and staff will pair applicants with available spaces based on the needs of the applicants and suitability of available spaces. The application will ask you what you need to do your work—so please be specific so we can match you to an appropriate space.
The time frames of the exhibition will aim to sync with other participants to foster an opening celebration as well as walking tours in the area. You will need to be available to install and exhibit during the proposed times.
Storefronts reserves the right to pair selected artists with spaces at its discretion. Keep in mind that available spaces can be raw and windows will have active “For Lease” signs, which cannot be moved.
Please also bear in mind that the Storefronts program can only place as many projects as we have available storefronts, and that it can at times be difficult to place all of the projects we would like.